Can Transparency Really Reform America’s Healthcare?
Transparency in healthcare pricing has become the industry’s hottest topic, as well as our nation’s hope for real healthcare reform. The American Hospital Association (AHA) believes “people deserve meaningful information about the price of their hospital care.”1 But the question remains as to how patients, payers and providers can realistically expect to find common ground on the subject, much less implement a defensible solution that will begin to turn healthcare away from the current model of inflated charges that offset the “deep” discounts of primary networks.
The problem with transparent charges
For most payers, transparency involves explicit detail of a provider’s charges generously made available to the patient, in hopes that the end consumers of healthcare will make better-informed decisions as educated “shoppers.” Yet if all options available represent excessive prices by each of the providers in consideration, how does this transparency really drive any price reform that will ultimately benefit patients? According to Mike Leavitt, former Secretary of the Department of Health and Human Services, “Americans know the price of almost everything they pay for, except for one of the most important things they pay for—their healthcare.”2 The real solution lies in transparency of provider costs, not simply provider charges.
JANUARY 2009
Let’s be realistic
Starting with a provider’s cost and allowing margin above that cost brings healthcare pricing back into accountability. Certainly, provider expenses for a procedure performed at a teaching hospital will differ significantly from the expenses on that same procedure in a rural hospital. So if transparency is to have a positive impact on healthcare costs, pricing methodology must include relative benchmarks that allow for variances such as location, severity, facility size and dozens of other factors.
In defense of defensibility
For transparency to bring about true healthcare reform, its basis for pricing must be
clearly applicable to any healthcare provider without burdening the independence of those providers to self-guide, respond to trends, make a profit and all the other facets allowed by free enterprise. The defensibility of such methodology only stands if costs—not charges—are the root of the information transparently shared with both the patient and payer as compensation for healthcare is rendered to providers.
1 American Hospital Association Board of Trustees, “Hospital Pricing Transparency,” April 29, 2006, American Hospital Association,
http://www.aha.org/aha/content/2006/pdf/5_1_06_sb_transparency.pdf (accessed December 17, 2008).
2 Department of Health and Human Services; Secretary Leavitt; Capitol Hill Publishing Corp.; 2008. “Transparency in healthcare a priority,”
http://thehill.com/healthcare-may-2006/transparency-in-healthcare-a-priority-2006-05-10.html.
Healthcare
What do you, as Americans, need in order to be healthy and make good decisions about your care and the care of your loved ones?
There’s a bright spot on the horizon for health reform, and it’s not coming from a federal mandate. The promise for real reform comes from patients becoming more involved as consumers. Their involvement has been fueled by amazing growth in Consumer-Directed
Health Plans (CDHPs), which typically include a high-deductible medical plan option and a health savings account (HSAs).
For the past few years, there has been a lot of buzz about CDHPs. As employees face this new option at open enrollment, more and more of them are taking this route. In fact, CDHPs were the only type of plan to show enrollment growth in 2008 as a percentage of all employees covered by health insurance—from five percent to seven percent. Among employers with more than 500 employees, these offerings jumped from 14 percent to 20 percent.1
When the patient becomes the payer, some reform will be a natural by-product, merely from the fact that people are asking, for perhaps the first time, “How much does this cost?” As people have grown up with employer-provided health insurance, they’ve never had to share any of the premium burden until recently, so a sense of entitlement has taken hold. When one merely has $20 co-pay, there’s no incentive to be involved in the financial transaction. Now, consumers will be less likely to tolerate outrageous charges by providers.
While employers are saving money by incorporating CDHPs and HSAs as part of their health plans, consumers are also benefitting by becoming more involved in the healthcare system—a system that desperately needs some rational-thinking consumerism. This health insurance option is a step in the right direction toward a more rational approach to healthcare financing.
Health Insurance vs. Other Types of Insurance
Health insurance is different from every other type of insurance in that it’s the primary payment mechanism, not just for expenses that are unexpected and large, but for nearly all healthcare expenses.2 We are so accustomed to this, that we don’t see how ridiculous it is. We don’t pay for electricity with homeowner’s insurance or gasoline with auto insurance—we shouldn’t expect routine medical bills to be paid with health insurance. The whole point of insurance is to help mitigate loss from unpredicted and catastrophic events.
Consumer involvement in healthcare already has a success story on which to build.
Medical procedures often not covered by traditional health insurance, such as LASIK and cosmetic surgeries, exist in a competitive environment typical of most other industries. People who get procedures like these and other uninsured treatments actually behave like consumers—they have information readily available to them through normal consumer search channels, such as the Internet and advertising. A customer of these services can find price and quality information the same way as they do for most consumer goods and services.3
In behaving like consumers, patients actually drive innovation up and prices down. Healthcare is the only major industry in which a customer does not have easy access to comparative cost information; however, things are changing. In the face of this burgeoning consumer movement, hospitals interested in staying a step ahead of their competitors are scrambling to provide improved customer service, including the providing of estimates. Hospitals making this type of effort put themselves in a much better position to generate patient loyalty.4
Cost-Based Approach: Patients Become Consumers
Will Consumer-Directed Health Plans solve all the nation’s healthcare ills? No, but they will go a long way in arresting the unsustainable growth of U.S. healthcare costs, which are currently at almost 18 percent of GDP. The government is not known for its expertise in cost reduction; responsible families acting as consumers are. As consumers ask, “What does this cost?” more effort will be forthcoming in providing them information to make better decisions for their families.
NCN works hard at empowering people to be better purchasers of healthcare. NCN’s informative website provides consumers the necessary data to make informed decisions about their healthcare costs. Innovative tools, such as NCN’s Consumer Scope, utilize cost-based methodology to provide consumers the information they need on hospitals, actual costs, charges and appropriate pricing for any level of medical care.
The American people must take responsibility, and get educated about the fundamental causes of our nation’s healthcare crisis. Doctors, insurers and pharmaceutical companies work in a heavily regulated, massively subsidized industry full of structural distortions. They all want to serve patients well, but they also all behave rationally in response to the economic incentives those distortions create. Accidentally, but relentlessly, America has built a healthcare system with incentives that generate terrible and perverse results. Incentives that:
· emphasize health care over any other aspect of wellbeing
· emphasize treatment over prevention
· disguise true costs
· favor complexity
· discourage transparent competition based on price or quality. That result in a generational pyramid scheme rather than sustainable financing. And that – most important – remove consumers from our irreplaceable role as the ultimate ensurer of value. 2
1 American Association of Preferred Provider Organizations (AAPPO) 2009 Survey of Consumer-Directed Health
Plans, April 2009. http://www.aappo.org/UserFiles/File/2009%20CDHP%20Study/CDHP_Final_Sm.pdf
2 How American Healthcare Killed My Father, by David Goldhill. The Atlantic, September 2009.
http://www.theatlantic.com/doc/200909/health-care
What steps do you think need to be taken to create a health and health care environment that saves lives and saves money for individuals, communities, states and the nation as a whole? Since you weren’t invited to the summit, what would you like policy makers and the president to hear? What are solutions that will work?
Over the last few months we have seen a spotlight directed at healthcare. Whether the debate is focused on access or cost, we are faced with dealing with the structure and delivery of healthcare for the future. But as the debate goes on, one has to ask the question, “How did we get here?” It is by asking the question and answering it in an intelligent manner are we best able to avoid the mistakes of the past and provide a workable solution for the future. We cannot afford to have history repeat itself.
What Happened
For decades, the concept of pre-negotiated discounts for in-network care has been the most common approach for keeping rising healthcare costs at bay. Employers keenly focus their cost-containment efforts on in-network services offered by PPOs, since between 70 and 90% of medical expenses of insured patients are incurred on in-network procedures.1 So if most insured procedures are in-network with deep, negotiated discounts, why are medical costs so extreme and health insurance premiums so high?
The Promise of Steerage
What does the PPO vendor have to offer a provider in exchange for a deep discount? The answer is, simply, patients—what the heath care industry refers to as “steerage.” In theory a carrier approaches a provider (facility or physician) and offers a volume of customers—its members—in lieu of discounts passed on to those members. By listing the provider as part of its exclusive network, the PPO can offer its patients better pricing for that service than the patient would get otherwise. Patients want more than just discounts, they want options.
The Appeal of Options
For patients and employee groups, the price of the health insurance premium plays a huge part in selecting a PPO network, but that factor can adjust with co-pay and deductible thresholds. The real appeal is the PPO’s size and relevance of its network. For example, brokers to large employers measure their effectiveness on how well they can “fit” a company’s plan with a carrier that manages and covers the employee base with as many in-network facilities and doctors as possible. In essence, a larger, more developed network gives patients (the employee base) more choices, making opportunity for in-network pricing more likely. It is the development of these large PPO networks—and even the supplemental (wrap) networks outside them—that are a driving force in the rising cost of healthcare.
Over-developed Networks
As PPO networks expand their list of “preferred” providers, their steerage becomes less exclusive. Yet deep discounts are still required of providers to maintain their inclusion in the network. As a result, providers have to raise the “retail” cost of care to offset the discounts offered, since the discounts are not overcome by the volume and steerage expected. Bruce Japsen, long-time healthcare business reporter for the Chicago Tribune, puts it in blunt terms: “Once the market is saturated with PPOs (and HMOs), rates must reflect the true costs of delivering care plus a modest profit or the health care market will collapse.”2
A New Model
Industry veterans agree that the quickest way to bring US healthcare costs in check is real price transparency that helps the patient make informed decisions. Dr. Stanley Feld, retired endocrinologist and avid proponent of healthcare reform states that “The consumer is not stupid. When they are in control of their healthcare dollar, they will force real price transparency.”3 The “real price transparency” he refers to is a cost-based model, not a superfluous detailing of charges. Until such cost-based methodology is widely adopted by healthcare payers and providers, patients will suffer the consequences of an industry that ineffectively tries to repair itself through contract negotiations, restructured administration and expanded PPO networks. If this if not dealt with quickly, history will surely repeat itself.
1 Corte Iarossi, “Out-Of-Network Claims Could Put Squeeze on Your Healthcare Costs,” Baltimore Business Journal, April 5, 2004.
2 Bruce Japsen, “Seniors spurning pilot Medicare PPO effort,” Chicago Tribune, March 23, 2003.
3 Stanley Feld M.D., FACP, MACE, comment on “Can Employers and Patients Trust Healthcare Insurance Companies? Part 2” Repairing The Healthcare System, comment posted September 3, 2007, http://stanleyfeldmdmace.typepad.com/repairing_the_healthcare_/2007/09/can-employers-a.html.
Dwight Mankin is President of NCN, national leaders in rational payment methodology delivered in a transparent and defensible manner